What is a "good" engagement rate?
Benchmarks vary by platform and niche. As a rule of thumb: under 1% is low, 1–3% is average, 3–6% is great, and 6%+ is exceptional. Micro-influencers (10k–50k followers) typically outperform mega accounts because their audience is more targeted.
Formula
Engagement rate = ((likes + comments + shares) / followers) × 100